Online marketing by local government in Australia and the United States

The study reported in this paper involves a comparison audit of local government websites in two states of Australia with county and city level government in two states of the United States of America, using the Marketing Readiness of Website Indicator (MRWI). The hypothesised more highly rated Web use in marketing by United States local government relative to Australian local government (LGA) is not supported. Californian counties, NSW and Victorian LGAs generally employ the Web in a more capable manner in marketing than Californian cities and Alabama counties and cities.<br /

Tropes in advertising: a web-based empirical study

This study examines the role of one type of rhetorical figure, tropes, which are creative devices that entail the arrangement of words in paradoxical relationships. Specifically, its focus lies in investigating whether the influence simple and complex tropes have on persuasion, as reported in previous research by Toncar and Munch (2003), are generalisable beyond the sample they used. In the extant literature, it is argued that by fully understanding the effects of certain types of tropes, advertisers may better apply their persuasive messages. The study finds that, when using subjective measures as initiated by Toncar and Munch (2003), tropes have no influence on persuasion. While it is noted that further research is needed to increase the generalisability of this study, this result holds true when both simple and complex trope types are used. <br /

Wildlife tourism in Scotland – the example of grouse shooting

Wildlife tourism in Scotland has seen a recent increase in profile, with two reports providing new figures on the economic value of the activity. The reports, by the Scottish Government and Scottish Natural Heritage (SNH), seem likely to generate policy responses to further develop the sector

Consumer traits: an investigation of influences

This study uses a hierarchical approach to build a model of the relationships between Consumer Need for Uniqueness (CNFU), Consumer Novelty Seeking (CNS), and a behavioural outcome, media consumption and information exposure. The study finds that those consumers who have a need for uniqueness are high in consumer novelty seeking tendencies. Subsequently, these consumers are found to have higher information exposure by consuming more media.<br /

The influence of marketing logistics networks on organisational performance in Australia and New Zealand

Predictions concerning the influence of traditional and online marketing logistics network competency on organisational performance were tested via structural equation modelling employing a sample of Australian and New Zealand companies. The study finds a significant influence of the use of traditional marketing logistics networks on organisational performance, but that the use of the Web in this regard is yet to have such an influence.<br /

An exploration of the marketing readiness of websites

The aim of the reported study was to assess the marketing readiness of websites using a tool developed from studies in the late 1990s. The research hypotheses suggest that, in line with earlier studies, government websites are more marketing ready than commercial service organisation sites in Australia. The paper reports findings that commercial service organisation websites are not as marketing ready as might be expected. The research hypotheses are partially supported in that Victorian local government websites show evidence of more sophisticated marketing capability than those of commercial service organisations in Australia and that the service organisations sampled are less likely to employ the Web as a marketing channel than local government.<br /

Semileptonic Lambda_b decay to excited Lambda_c baryons at order Lambda_{QCD}/m_Q

Exclusive semileptonic Lambda_b decays to excited charmed Lambda_c baryons are investigated at order Lambda_{QCD}/m_Q in the heavy quark effective theory. The differential decay rates are analyzed for the J^\pi=1/2^- Lambda_c(2593) and the J^\pi=3/2^- \Lambda_c(2625). They receive 1/m_{c,b} corrections at zero recoil that are determined by mass splittings and the leading order Isgur-Wise function. With some assumptions, we find that the branching fraction for Lambda_b decays to these states is 2.5-3.3%. The decay rate to the helicity \pm 3/2 states, which vanishes for m_Q \to \infty, remains small at order Lambda_{QCD}/m_Q since 1/m_c corrections do not contribute. Matrix elements of weak currents between a Lambda_b and other excited Lambda_c states are analyzed at zero-recoil to order Lambda_{QCD}/m_Q. Applications to baryonic heavy quark sum-rules are explored.Comment: 27 pages, 1 fig., minor changes, version to appear in Phys.Rev.

Managing contactability in telephone surveys

The Australian market research industry relies on telephone interviewing as one of its major data collection methods. Through Its LIST initiative, the industry has committed to best practice In research methods in order to address various concerns, especially the decline in response rates for telephone interviews. Response rates are determined by the co-operation of eligible respondents and their degree of contactabllity. The reported study is concerned with the way the industry attempts to manage contactabiIity. A study of fieldwork managers responSible for over 75% of all phone interviews in Australia revealed a limited use of contact enhancing strategies such as longer fieldwork periods and more callbacks. Commercial imperatives for timely surveys and a lack of end-user concern for response rate issues, along with cost issues, were believed to be responsible.<br /